Arena is the golden road to the desert.
The warmth of the earth that awakens all your senses.
An open heart and mind together with an exquisite sense of smell is the art to linking cultures through fragances.
Was created to write the history of people around the world and to contribute to the story explained by the best perfumers of our century.
Indeed this first collection called Reminiscence talks about the evolution of perfumes as a result of the different migration movements over time, of which every one of us is a part.
It portrays the true story of the perfume explained by the free imagination and knowledge of the Maîtres Parfumeurs of the XXI century.